Restaurant Technology Startup adds several team members in sales and marketing roles

xtraCHEF, whose automated invoice processing and restaurant cost management platform enables restaurants to streamline accounting and reduce cost of goods sold (COGS), announced several key hires in sales and marketing roles to support their national expansion. The new hires add restaurant industry experience as well as software sales, business development, and marketing expertise to the growing SaaS-based business.

The restaurant technology startup added three Account Executives who will take over account management for existing accounts as well as develop new business in their respective geographies. Dano Rogers, who will be based in San Francisco, CA and will manage the West Coast expansion joins xtraCHEF from Sourcery, a San Francisco-based Accounts Payable (AP) automation solution. Jeff Steinberg, who will be based in New York City and will support the company’s continued growth on the East Coast, brings to his role a breadth of experience in food service management, business development, and venture capital.

The firm also named John Enny as the Director of Marketing to drive demand and continue to build the xtraCHEF brand. John joins the xtraCHEF team having previously served as the VP of Marketing for MTS Software Solutions, the enterprise software firm where xtraCHEF co-founders, Andy Schwartz and Bhavik Patel, previously worked together.

I’m confident that each of our new team members are individually and collectively a great fit to accelerate our growth and increase our marketshare.

“As a relatively new technology to be introduced to the restaurant industry, it’s critical to put the right people in place to represent our product and articulate its value to the marketplace,” said Andy Schwartz, Co-founder and CEO of xtraCHEF. “I’m confident that each of our new team members are individually and collectively a great fit to accelerate our growth and to increase our marketshare.”

Since its inception, the platform has processed over $300MM in Gross Merchandise Value (GMV). And, since this time last year, the company has grown the number of users by 1,239% and increased Monthly Recurring Revenue (MRR) by nearly 1,300%.

About xtraCHEF
xtraCHEF is a cloud-based invoice processing and cost management application built specifically for the restaurant industry. The technology allows their customers to simply take a picture of an invoice with our mobile app (or scan and upload). xtraCHEF then digitizes the entire invoice, extracts line-item detail, and imports the data directly into Accounting and/or Inventory Management Systems. The platform also offers a number of cost intelligence features, including COGS reporting and analytics that allow you to keep your food costs low and your quality of service high across one or more locations.